American Stories Entertainment’s plan revolves around creating premium original content using a phased approach so as to be able to adjust and modify programming that best serves our unique audience.
We start with the production of four 12 minute episodes (segments) that can be broadcast separately or combined together into 30 or 60 minute episodes (2 – 4 segments). This allows the content to be shown on YouTube, Roku or on broadcast TV.
Advertisers are shown the completed shows, prior to broadcast, at which point they can purchase ad time or even product placement slots for future shows. ASE, because it controls various distribution assets such as YouTube, Recoil TV, Roku and other outlets, can make future content decisions based on direct viewer and advertiser input.
You make the stories.
The Duck Dynasty Effect
The massively successful show, Duck Dynasty, made most of its revenue through in-show product placement and eventually found its way into tens of thousands of stores with its own branded merch. By 2013 Duck Dynasty was generating 500 million in sales. Through our relationship with Kevin Harrington as host of American Dreams, the company can begin embedding products in each show with the intent to get mass marketing in the future.